Privacy Policy

Linda & Sugar LLC ("Linda & Sugar," "we," "us," or "our") is a Brazilian fine sweets company based in Orlando, Florida. We respect your privacy and are committed to protecting the personal information you share with us through our website, our Founding Families VIP List, and related communications.

This Policy applies to founding-families-vip.lindaandsugar.com and any other website, form, or service that links to it (collectively, the "Site"). By using the Site or submitting your information to us, you agree to the practices described in this Policy.

We collect information you provide directly to us, primarily when you join the Founding Families VIP List or otherwise contact us.

Information you provide to us:

• Contact details: Full name, email address, phone number, city
• Preferences: Product interests you select (e.g., brigadeiros, bem-casados, cakes, gift boxes)
• Event interest: Whether you'd like to attend a VIP tasting
• Correspondence: Any information you include when you email or message us

Information collected automatically:

When you visit our Site, we and our service providers may automatically collect certain technical information, such as your IP address, browser type, device type, pages viewed, referring URLs, and the date and time of your visit. We collect this information through cookies and similar technologies, described in Section 6.

We do not collect payment card information through this Site. The Founding Families VIP List is free to join, and we do not process any payments at this stage.

We use the information we collect to:

• Register and manage your place on the Founding Families VIP List
• Send you updates, invitations to private tastings, opening-day announcements, and other communications related to Linda & Sugar
• Respond to your questions or requests
• Understand which products and experiences our community is most interested in, so we can plan our offerings
• Operate, maintain, and improve our Site and marketing campaigns
• Comply with legal obligations and enforce our Terms of Use

We do not sell your personal information to third parties, and we do not use your information to make automated decisions that produce legal or similarly significant effects.

Where applicable law requires a legal basis for processing personal information, we rely on the following:

• Consent — when you voluntarily submit the VIP List form and agree to receive communications from us
• Legitimate interests — to operate and improve our Site, understand our community, and communicate about our upcoming opening
• Legal obligations — where we must retain or disclose information to comply with the law

You may withdraw your consent at any time, as described in Section 9.

We do not sell or rent your personal information. We may share information in the following limited circumstances:

• Service providers — companies that help us operate our Site and communications, such as website hosting, form processing, email marketing, and advertising platforms (for example, Google Ads), under contractual obligations to protect your data
• Business transfers — if Linda & Sugar is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction
• Legal requirements — if required to do so by law, subpoena, or other legal process, or to protect the rights, property, or safety of Linda & Sugar, our customers, or others
• With your consent — in any other circumstance where you have given us permission to share your information

Our Site uses cookies and similar technologies (such as pixels and tags) to recognize your browser, remember your preferences, measure the performance of our advertising campaigns, and understand how visitors use our Site.

We may use tools such as Google Ads and Google Analytics, which rely on cookies to help us understand traffic sources and ad performance. These providers may collect information about your visits to this and other websites.

Most browsers allow you to control cookies through their settings. Disabling cookies may affect how parts of our Site function.

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including maintaining your place on the Founding Families VIP List, communicating with you about our opening, and complying with our legal obligations. If you ask us to delete your information or unsubscribe, we will do so within a reasonable timeframe, except where we are required to retain certain records by law.

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Withdraw your consent to receive marketing communications at any time
• Object to or restrict certain processing of your information
• Request a copy of your information in a portable format

You can unsubscribe from our marketing emails at any time using the link included in each email, or by contacting us directly using the details in Section 15. To exercise any other rights described above, please contact us and we will respond within the timeframe required by applicable law.

If you are located in Brazil, the Lei Geral de Proteção de Dados (LGPD — Law No. 13,709/2018) applies to our processing of your personal data. Under the LGPD, you have the right to confirm whether we process your data, access your data, correct incomplete or outdated data, request anonymization, blocking, or deletion of unnecessary or excessive data, request portability, and revoke your consent at any time, among other rights set out in Article 18 of the LGPD.

To exercise these rights, please contact us using the details in Section 15. For more information on your data rights, please also see our LGPD / Data Rights page.

Depending on your state of residence, you may have additional rights under U.S. state privacy laws (such as the right to know what personal information we collect, the right to request deletion, and the right to opt out of certain types of processing). We do not sell personal information as defined under these laws, and we do not knowingly engage in targeted advertising that would trigger an opt-out right beyond what is described in this Policy. If you wish to exercise any rights available to you under your state's law, please contact us using the details in Section 15.

Our Site and the Founding Families VIP List are intended for adults and are not directed to children under the age of 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

Linda & Sugar is based in the United States. If you are accessing our Site from Brazil or another country outside the United States, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using our Site, you consent to this transfer.

We may update this Privacy Policy from time to time to reflect changes in our practices, our services, or applicable law. We will post the updated Policy on this page with a revised "Last updated" date. We encourage you to review this Policy periodically.

If you have any questions about this Privacy Policy or how we handle your personal information, please reach out to us:

Linda & Sugar LLC
Orlando, Florida
Email: contact@lindaandsugar.com
Instagram: @lindaandsugar